A Different Kind of Brand Building

LAKx HOUSX was built on a simple belief:
Brands are not designed — they are architected.

In a world driven by speed and aesthetics, we operate differently.

We study environments.
We observe culture.
We build from first principles.

Because the brands that endure are not the loudest.
They are the most intentional.

Founded by Logan Kelley, LAKx HOUSX blends hospitality intuition with strategic clarity —
shaping brands that don’t compete within categories — but define them.